2014 Wine Industry Technology Symposium™ Presentations

Note: Please click on red session title for slides available. (If none available, title is in black.)

Day 1: Monday, June 30

Monday, June 30, 2014 — 1:30pm - 2:30pm
SESSION 1: A. Technology Leadership

Take Advantage of "Always On" and "Always Connected" to Accelerate Your Business

Moderator: Angela Wang, Regional Vice President, AT&T
Panelists: Kathy Passmore, Executive Director of Corporate Business Solutions - West, AT&T
  Cliff Wang, Emerging Technology Consultant, AT&T
  Regan Hackett, Emerging Technology Consultant, AT&T

Monday, June 30, 2014 — 1:30pm - 2:30pm
SESSION 1: B. Small Business & Emerging Brands

Free and Low-Cost Technologies for Wineries and Breweries

Panelists: James Marshall Berry, Owner, JMB Web Consulting/Wine and the Web
  Geni Whitehouse, CPA, Countess of Communication, Brotemarkle Davis & Co. LLP

Monday, June 30, 2014 — 1:30pm - 2:30pm
SESSION 1: C. Beer & Hospitality

Craft Breweries Are Booming. But How Are They Managing All This Growth? This ERP Is Not Just For BUD.

Moderator: Brad Windecker, Founder & President, Orchestra Software
Panelist: Erwin Gut, Firestone Walker Brewing
  Michael Shoemaker, Sales Director, Blue Horseshoe Solutions

Monday, June 30, 2014 — 1:30pm - 2:30pm
SESSION 1: D. Consumer & Brand

Dynamic Digital Consumer Marketing - Does Effort Equal Results?

Moderator: Susan DeMatei, WineGlass Marketing
Panelists: Karena Breslin, VP Digital Marketing, Constellation Brands
  Aliza Sherman, Web Pioneer, Mediaegg LLC

Monday, June 30, 2014 — 1:30pm - 2:30pm
SESSION 1: E. Marketing & Trade Sales

Marketing Innovation: Squeezing Big Time Results Out of Tiny Budgets

Moderator: Drew Neisser, CEO & Founder, Renegade
Panelists: Ashley Routson, The Beer Wench & Bison Brewing
  Jeff Stai, El Jefe, Twisted Oak Winery

Monday, June 30, 2014 — 2:45pm - 3:45pm
SESSION 2: A. Technology Leadership.

Data Breach Drill-Down: Best practices for following the law, avoiding cyber attacks and protecting brand reputations

Moderator: John Nicholson, Strategic Negotiator & Global Sourcing, INFOSYS
Panelists: Seth Bromberger, Principal, NCI Security
  Tom Resau, Vice President, W2 Communications

Monday, June 30, 2014 — 2:45pm - 3:45pm
SESSION 2: B. Small Business & Emerging Brands

Smart Routes to Major Markets for Craft Beer and Boutique Wines

Moderator: J. Smoke Wallin, Co-Chair, WITS & BITS
Panelists: Brian Rosen, Managing Director, Rosen Retail for Alcohol Beverage
  Cathy Huyghe, Wine Writer and Consultant, Forbes.com

Monday, June 30, 2014 —2:45pm - 3:45pm
SESSION 2: C. Beer & Hospitality

Serving up Keg Beer with Big Data - Right Product, Right Place, Right Time.

Speaker: Steve Hershberger, Founder, Chairman & CEO, Steady Serv Technologies

Monday, June 30, 2014 — 2:45pm - 3:45pm
SESSION 2: D. Consumer & Brand

Growing Relationships with Consumers: Combined Marketing Automation and Social Relationship Management

Moderator: Jonathan Good, Senior CX Solutions Consultant, Oracle
Panelists: Isaac Herrera, Director Digital Marketing, Treasury Wine Estates  

Monday, June 30, 2014 — 2:45pm - 3:45pm
SESSION 2: E. Marketing & Trade Sales

Market Data Reporting for All

Moderator: John Collins, CEO, GreatVines
Panelists: Scott Kubik, Director Client Service, Nielsen
  Brian Kelleher, Director of Commercial Sales, Pahlmeyer Winery
  Wesley Wallinger, Sales Operations, V2 Wine Group

Monday, June 30, 2014 — 4:00pm - 5:00pm
SESSION 3: A. Technology Leadership

Deploying to the Cloud: ERP and Desktops in under an hour!

Moderator: Jason Cutrer, Founder, 6-Nines
Panelists: Christian Nicola, Principal Consultant, Solera Solutions

Monday, June 30, 2014 — 4:00pm - 5:00pm
SESSION 3: B. Small Business & Emerging Brands

Free and Low-Cost Technologies for Wineries and Breweries

Panelists: James Marshall Berry, Owner, JMB Web Consulting/Wine and the Web
  Geni Whitehouse, CPA, Countess of Communication, Brotemarkle Davis & Co. LLP

Monday, June 30, 2014 — 4:00pm - 5:00pm
SESSION 3: C. Beer & Hospitality

Technology Enabling Hospitality Operations: Lessons Learned

Moderator: Rob Grimes, Founder and CEO, Constrata

Monday, June 30, 2014 — 4:00pm - 5:00pm
SESSION 3: D. Consumer & Brand

The Intersection of the Consumer and the Digital Beverage Space: Emerging Trends

Moderator: Tim Schulz, Google, Emerging Products Lead - Retail and eCommerce
Panelists: Jeffrey Meisel, President & Founder, Merchants of Beverage
  Ahin Thomas, President, Vintners' Alliance

Monday, June 30, 2014 — 4:00pm - 5:00pm
SESSION 3: E. Marketing & Trade Sales

Leveraging SaaS solutions in Sales and Marketing to Drive Revenue and Margin

Moderator: Paul Greifenberger, SR. VP of Global Sales, Vistaar
Panelists: Brad Windecker, Founder and President, Orchestra Software
  Craig Camp, Managing Partner, Cornerstone Cellars

 

Day 2: Tuesday, July 1

Tuesday, July 1, 2014 — 9:00am - 10:30am
GENERAL SESSION - PART 1

Ben Franklin: America's 1st CMO Would Still Be A Pro in 2014

Speaker: Drew Neisser, CEO & Founder, Renegade


Engaging the Connected Consumer in the Era of Mobile + Digital

Speaker: Tim Schulz, Emerging Products Lead - Retail and eCommerce, Google


Confronting the Inevitable? Data Breach Offense, Defense and Playbook

Moderator: John Nicholson, Strategic Negotiator & Global Sourcing, INFOSYS
Panelists: Seth Brombergerr, Principal, NCI Security
  Tom Resau, Vice President, W2 Communications


If Digital Marketing had a Crystal Ball

Speaker: Aliza Sherman, Web Pioneer, Mediaegg LLC

 

Trending Now: Progressive Tech Trends for Enterprising Businesses

Speaker: Sandy Tungare, Founder & CEO, Vistaar

 

Tech Trends: Predicting Future Technology that leads to ROI by distinguishing between Fads and Trends

Speaker: Rob Grimes, Founder and CEO, Constrata

 

ROI of Digital Marketing: Myths, Facts & Measurement

Speaker: Karena Breslin, Vice President of Digital Marketing at Constellation Brands Inc.

 

Applying Technology Innovation to Revolutionize Old School Industries

Speaker: Steve Hershberger, Founder, Chairman & CEO, Steady Serv Technologies

 

Grocery And On-Premise Innovators on Technologic Transformations

Moderator: Sarah Lockyer, Editor in Chief, Nation’s Restaurant News
Panelists: Eduardo Dingler, Corporate Beverage Director, Morimoto Restaurants
  Peter Triolo, Director of Food and Beverage, The Culinary Institute of America

 

The Internet of Things and the Nexus of Forces

Speaker: Joseph Farrugia, Domaine Leader, Gartner


From Distributor to Retailer: The Mysterious Missing Link

Speaker: Brian Rosen, Managing Director, Rosen Retail for Alcohol Beverage


How To Be Disruptive

Speaker: Terry Wheatley, Co-Founder & CMO, Wine Sisterhood & Executive Vice President, Sales & Wholesale Marketing, Vintage Wine Estates